A recent UK TV advertising campaign suggests that Sony Ericsson has high hopes for it new handset, the Vivaz. If the spec list is anything to go by, it certainly looks set to be popular. Its key features include touch screen navigation, an 8.1 mega pixel camera with the ability to shoot HD video, and Wi-Fi internet access.

The Vivaz utilises both vibration and ringing to alert users to incoming calls and messages, with the option to assign MO3 music files as ringtones. This allows users to customise their phones so they can hear whatever song they like when the phone rings. In order to achieve handsfree communication, both a speakerphone system and an audio jack are included, the latter of which accommodates both earphones for listening to music, and handsfree headsets.

An array of features is included as standard, which accomplish a range of everyday tasks. A versatile media player supports most common formats of both music and video files, such as MP3 and MP4. Alongside this, a stereo FM radio player is included, as is a selection of pre-installed games along with access to a library of additional downloadable games. Social networking fans are well catered for with Facebook and Twitter apps which offer a convenient method of directly accessing these sites. YouTube and Picasa integration is an impressive feature which allows photos and video s taken on the phone’s camera to be directly uploaded to these sites in seconds for the world to enjoy.